In July 2005, News Corporation acquired Myspace and its parent company Intermix Media for $580 million. From 2005 until early 2008, Myspace was the most visited social networking site in the world, and in June 2006 surpassed Google as the most visited website in the United States. In April 2008, Myspace was overtaken by Facebook in the number of unique worldwide visitors, and was surpassed in the number of unique U.S. visitors in May 2009. Since then, the number of Myspace users has declined steadily in spite of several redesigns. As of October 2011[update], Myspace was ranked 103rd by total web traffic.
On June 29, 2011, Myspace was sold to Specific Media and Justin Timberlake for approximately $35 million.
In August 2003, several eUniverse employees with Friendster accounts saw potential in its model and decided to mimic the more popular features of the social networking website. Within 10 days, the first version of Myspace was ready for launch, implemented using ColdFusion. A complete infrastructure of finance, human resources, technical expertise, bandwidth, and server capacity was available for the site. The project was overseen by Brad Greenspan (eUniverse's Founder, Chairman, CEO), who managed Chris DeWolfe (MySpace's starting CEO), Josh Berman, Tom Anderson (MySpace's starting president), and a team of programmers and resources provided by eUniverse.
The first Myspace users were eUniverse employees. The company held contests to see who could sign up the most users. eUniverse used its 20 million users and e-mail subscribers to breathe life into MySpace, and move it to the head of the pack of social networking websites. A key architect was tech expert Toan Nguyen who helped stabilize the Myspace platform when Brad Greenspan asked him to join the team.
The origin of the MySpace.com domain was a site owned by YourZ.com, Inc. It was intended to be an online data storage and sharing site until 2002. By 2004, Myspace and MySpace.com, which existed as a brand associated with YourZ.com, had made the transition from a virtual storage site to a social networking site. This is the connection to Chris DeWolfe and a friend, who reminded him he had earlier bought the URL domain, MySpace.com, intending it to be used as a web hosting site, since both worked in the virtual data storage business, which itself was a casualty of the "dot bomb" era. DeWolfe suggested they charge a fee for the basic Myspace service. Brad Greenspan nixed the idea, believing that keeping Myspace free was necessary to make it a successful community.
Some employees of Myspace, including DeWolfe and Berman, were able to purchase equity in the property before MySpace and its parent company eUniverse (now renamed Intermix Media) was bought in July 2005 for US$580 million by Rupert Murdoch's News Corporation (the parent company of Fox Broadcasting and other media enterprises). Of this amount, approximately US$327 million has been attributed to the value of Myspace according to the financial adviser fairness opinion.
In January 2006, Fox announced plans to launch a UK version of Myspace in a bid to "tap into the UK music scene" which they have since done. They released a version in China and have since launched similar versions in other countries. On November 1, 2007, Myspace and Bebo joined the Google-led OpenSocial alliance, which already includes Friendster, Hi5, LinkedIn, Plaxo, Ning and SixApart. OpenSocial was to promote a common set of standards for software developers to write programs for social networks. Facebook remained independent. Google had been unsuccessful in building its own social networking site (Orkut was succeeding in Brazil but struggling in the U.S.) and was using the alliance to present a counterweight to Facebook. By late 2007 into 2008, Myspace was considered the leading social networking site, and consistently beat out main competitor Facebook in traffic. At its peak, when News Corp attempted to merge it with Yahoo! in 2007, Myspace was valued at $12 billion.
On June 29, 2011, Myspace was sold to Specific Media and Justin Timberlake for approximately $35 million.
In August 2003, several eUniverse employees with Friendster accounts saw potential in its model and decided to mimic the more popular features of the social networking website. Within 10 days, the first version of Myspace was ready for launch, implemented using ColdFusion. A complete infrastructure of finance, human resources, technical expertise, bandwidth, and server capacity was available for the site. The project was overseen by Brad Greenspan (eUniverse's Founder, Chairman, CEO), who managed Chris DeWolfe (MySpace's starting CEO), Josh Berman, Tom Anderson (MySpace's starting president), and a team of programmers and resources provided by eUniverse.
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Some employees of Myspace, including DeWolfe and Berman, were able to purchase equity in the property before MySpace and its parent company eUniverse (now renamed Intermix Media) was bought in July 2005 for US$580 million by Rupert Murdoch's News Corporation (the parent company of Fox Broadcasting and other media enterprises). Of this amount, approximately US$327 million has been attributed to the value of Myspace according to the financial adviser fairness opinion.
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