Elite Gudz was founded in 2008 under the vision of graffiti artist Phetus. Working under his Phat Phace logo since 1988, Phetus' presence on the Long Island graffiti scene was solidified in 2003 with the opening o Concrete Vibes, the first graffiti boutique on Long Island. Phetus closed Concrete Vibes to concentrate on the Phetus Exclusives clothing line, and combine efforts with Elite Gudz. At Elite Gudz he produced fine art for shows, apparel under the Phetus Exclusives label, and work for various clients including ICONIC Motors. In Fall 2010, Phetus presented Hank Steinbrenner with a Phetus Exclusive on the field of Yankee Stadium. The Hanks Yank's jersey featured a Yankees logo, freshly spray-painted with stylized drip markings.
In October 2010, Elite Gudz and Phetus presented [e=MC3], Elite Movable Cubez, in The Cultyard at the New York Comic Con. Cubez are transformable installations that create a number of unique experiences within one piece of art. A number of Cubez of varying sizes, styles and techniques were exhibited with inspiration ranging from graffiti art to antique children's toys. Each of the Cubez are unique, even though they were all created from the same equal three blocks. [e=MC3] features contributions from Cope2, Such, Indie184, Phetus, Mr. Den, Rolo Ledesma, Narek Gevorgian and other artists.
In May 2010, Elite Gudz released Graffiti Spray Can, their first mobile application, for iPhone and iPod. The app climbed to the #1 spot in Entertainment and Free apps around the world within days of its release. The success of the original Graffiti Spray Can is the reason the studio decided to focus on app and game development. They have since released apps and games for iOS, Android and Xbox Live Indie Games.
In May 2011, Elite Gudz released Graffiti Spray Can PRO for the iPhone and iPod Touch, and Graffiti Spray Can HD for iPad. The new version included artists packs by Phetus and Bronx graffiti legend Cope2.
The original Graffiti Spray Can was updated in September 2011 to include all the features of Graffiti Spray Can Pro as in-app content that can be purchased. The update also changed the main interface, and added the ability to save work and return to it later with the use of Black Book Sketchbooks.
Several Elite Gudz artists, including Phetus, have been heavily involved in graffiti art since the beginning of the movement. Phetus created his signature Phat Phace logo in 1988 and after creating a fanbase amongst the early 90's hip-hop scene on Long Island and in NYC, Phetus took his designs to clothing, opening up the first graffiti boutique on Long Island, "Concrete Vibes," in Mineola in 2003. He closed the store and brought his artistic perspective to Elite Gudz in 2008. This background influenced the development of the Graffiti Spray Can entertainment applications, the Goons & Bots characters, and the Concrete Immortalz comics.
Graffiti Spray Can features artwork of The Wall Lord, a character from Concrete Immortalz, on its loading screen. Concrete Immortalz is a graffiti-centric comic by the Elite Gudz team. The series is built on the idea that art progresses with and chronicles human history, and "the graffiti movement is the artistic embodiment of current times." The series' main protagonist is The Wall Lord, a graffiti artist who writes messages of hope and defiance against a repressive government. On January 7, 2010, Phetus and street artist Such painted a mural image of The Wall Lord on a subway car installation outside of Tuff City Tattoos in Bronx, NY[citation needed] Phetus was also joined by Cope2, T-Kid, Ban2, Indie and Cheez who came through to destroy the piece once it was completed as a tribute to the real life actions that go on within the graffiti subculture. A billboard-sized mural for Concrete Immortalz was created by Phetus and Such across a block-long industrial complex at 5 Pointz in Long Island City. The Graffiti Spray Can apps now include the music track "We Bomb," a graffiti-centric rap song by Phetus and Poe Rilla, with the purchase of the Phetus Artist Pack. The title of the track refers to the graffiti terminology of Bombing, meaning to hit many surfaces in an area. The video for the song, produced by Picture Perfect, was filmed on location at several famous NYC graffiti landmarks including 5 Pointz in Queens, Keith Haring's Crack is Wack wall in Harlem, Cope2's wall at Boon Ave. in the Bronx, and the American Trash bar. The "We Bomb" EP, released on picture disc vinyl, featured several remixes, including dubstep and djent versions. Elite Gudz had previously presented Poe Rilla's work in November 2010. Elite Gudz, in association with 3.2.6. Muzik and Suge White, presented Poe Rilla's mixtape "My Bloody Life," as a free download. Poe Rilla wore a Phetus Exclusives "I AM L.I." tee shirt on the back cover of the mix tape. Techno Kitten Adventure is Elite Gudz' first video game. Originally released on Xbox Live Indie Games, Elite Gudz announced that it would be remaking the top-rated and top-downloaded indie game with new graphics, songs and characters. On June 7 the new Techno Kitten Adventure was released on Xbox Live Indie Games and iOS devices, with releases for Android and Windows 7 Phone planned for late Summer 2011.
In October 2010, Elite Gudz and Phetus presented [e=MC3], Elite Movable Cubez, in The Cultyard at the New York Comic Con. Cubez are transformable installations that create a number of unique experiences within one piece of art. A number of Cubez of varying sizes, styles and techniques were exhibited with inspiration ranging from graffiti art to antique children's toys. Each of the Cubez are unique, even though they were all created from the same equal three blocks. [e=MC3] features contributions from Cope2, Such, Indie184, Phetus, Mr. Den, Rolo Ledesma, Narek Gevorgian and other artists.
In May 2010, Elite Gudz released Graffiti Spray Can, their first mobile application, for iPhone and iPod. The app climbed to the #1 spot in Entertainment and Free apps around the world within days of its release. The success of the original Graffiti Spray Can is the reason the studio decided to focus on app and game development. They have since released apps and games for iOS, Android and Xbox Live Indie Games.
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Several Elite Gudz artists, including Phetus, have been heavily involved in graffiti art since the beginning of the movement. Phetus created his signature Phat Phace logo in 1988 and after creating a fanbase amongst the early 90's hip-hop scene on Long Island and in NYC, Phetus took his designs to clothing, opening up the first graffiti boutique on Long Island, "Concrete Vibes," in Mineola in 2003. He closed the store and brought his artistic perspective to Elite Gudz in 2008. This background influenced the development of the Graffiti Spray Can entertainment applications, the Goons & Bots characters, and the Concrete Immortalz comics.
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